What Influences Choice of Continuing Medical Education Modalities and Providers? National Survey of U.S. Physicians, Nurse Practitioners and PAs

Academic Medicine (01/01/2021) Vol. 96, No. 1, P. 93 O'Brien Pott, Maureen; Blanshan, Anissa S.; Huneke, Kelly M.; et al.

An investigation of what influences clinicians' choice of continuing medical education (CME) activities in the United States surveyed family medicine physicians, internal medicine and hospitalist physicians, medicine specialist physicians, nurse practitioners and physician assistants. The most important factors related to selecting CME activities were identified as topic, quality of content, availability of CME credit, and clinical practice focus, while referral frequency was ascribed the lowest ranking. CME activities that respondents expected to use most in the future included live, online, point-of-care and print-based activities. The most appealing characteristics of online CME were that learning could be done when clinicians had time, at their own rate and at a lower cost. Live CME's most popular factors were that the topic was best taught in this format, or the activity was sited at a destination spot or a regional location. Most academic institutions that provided CME received relatively high ratings for research focus and clinical practice focus, while commercial providers' earned slightly higher ratings for ease of access. Overall, responses were similar across clinician types and age groups. The researchers noted in conclusion that "physicians, nurse practitioners and physician assistants are interested in using a variety of CME delivery modalities."

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